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Rule on Impersonation of Government and Businesses

By Federal Trade Commission · Sep 30, 2026, 11:00 PM CDT

Read full article at Federal Register
The Federal Trade Commission ("FTC" or "Commission") proposes to commence a rulemaking proceeding to prevent certain unfair or deceptive acts or practices by search engine, social media, and other digital marketplace platforms that further government and business impersonation scams to defraud consumers. The Commission is soliciting written comment, data, and arguments concerning the need for such

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Layer 3 · Reporting analysis

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Neutral informational languageThe language is straightforward and factual, presenting the agency's planned action without persuasive or emotive framing.

Context

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Missing context

The excerpt does not provide details about the specific provisions being considered, the timeline for the rulemaking, how the FTC will enforce any new rules, prior FTC actions on similar scams, or the potential impact on platforms and consumers.

Important context

The FTC is the federal agency responsible for protecting consumers from deceptive practices, and rulemaking is a formal process that includes public notice, comment periods, and eventual issuance of regulations.

Opinion vs. reporting

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The text is purely informational and does not contain opinion; it reports the FTC's proposed action and request for comments.