Fact check
“DraftKings employs machine learning and data scientists to identify losing customers and entice them with promotions.”
Reasoning
The provided evidence states that DraftKings uses machine learning and data scientists to identify losing customers and target them with promotions, matching the claim exactly.
On confidence: The claim is directly supported by a reputable source (ProPublica) citing a New York Times report.
Important context
DraftKings' marketing practices are described as targeting high‑spending or at‑risk users, similar to VIP programs in other industries.
Evidence
Supporting (1)
- Tier 1 — Primary sourceI Posed as a Problem Gambler. DraftKings Made Me a VIP. — ProPublica
The New York Times reported, DraftKings employs machine learning and data scientists to identify losing customers and entice them with promotions to keep them going — even if those are exactly the kinds of customers at risk of becoming…
Limitations
The evidence is limited to a single secondary report; no direct statement from DraftKings is included, but the source is considered reliable.
- Last verified:
- Sep 27, 2026, 4:19 AM CDT
- Pipeline:
- 2.1.0
- Claim type:
- Factual
Where this claim appeared
I Deliberately Bet Like a Problem Gambler. DraftKings Made Me a VIP.ProPublica · Jake Pearson